One can of course relate to money in pathological ways. For those whose standard of value resides not in a conception of their fully-lived life (a la the builder), but in the impressions or judgments of others (be it God or society or their parents or some other “drill sergeant”), money means whatever it purportedly means to those others—status, in some circles, or wicked materialism in others, or in still others, “privilege” to be forgiven with obligate philanthropy. 

By contrast, a builder’s relationship to money is not mediated by any of these external intermediaries. She understands that money is a medium of value exchange, and what she values is set by the life she wants to build and the world she wants to live in. 

There are also simpler pathologies, such as when fear or insecurity drives founders to pursue short-term monetary gains over the longer-term health and durability of their business. But such financial anxieties can be diagnosed and remedied by re-orienting toward the overarching goal of building one’s best life, which presumably includes a healthy and durable version of one’s business (or whatever one is building) as part of it.

Quite a useful way to reframe money and its importance to a well considered life.

Nathan Barry of ConvertKit fame shared this post on Reddit a few weeks back, and I have read it a half dozen times since then.

If you are at all interested in taking the leap into being an entrepreneur, read this. It’s more insightful and inspiring than 90% of the business books I’ve ever read.

Jason Fried is always a fascinating and insightful person to listen to, and this interview is no exception. He has a lot to say about how awful work can be (but doesn't have to). I'm definitely going to read his new book as a result of listening to this podcast.

However, what really got me thinking after hearing this podcast was the way that Jason uses his strong, personal convictions to run his software company, willfully eschewing the conventional wisdom that comes out of Silicon Valley.

I've long held the opinion that raising large amounts of money confuses me. I've always thought it was because I didn't truly understand how investing and finance works, or maybe it was because I bootstrapped all of my businesses and wasn't aware of a different way.

But after listening to the way Jason justifies the decisions he makes with his company (not having a bunch of benefits that keep people at work, paying for people to go on vacation, etc.), it made me smile and think about some of the decisions we've made at the JMG, and how the vision of the company I want to run does not need to fit the mold of the typical software company.

When running a company, it's crucial that you listen to your own gut and to skate to where you think the puck will be.

After all, isn't that what entrepreneurship is all about?

There were a ton of valuable takeaways from this episode of The Tim Ferriss Show featuring an interview with Seth Godin.

• That concept of "be a professional, not authentic" was quite eye opening. I had orthopedic surgery not too long ago, and it truly would've been a bummer if she decided she didn't feel like cutting my knee open that day.

• I've had my own existential qualms about selling apps because, at the end of the day, does anyone really need an app? However, much like scope creep, you can find a way to spin it into a positive for everyone involved. It’s okay to sell people something you think they don’t actually need, because they actually do need it. Be empathetic and sell to what people think they need.

• You get better by serving your smallest viable audience. If you keep trying to make things work for folks who don't fit that niche, you are just doing a disservice to those who do fit your niche.

If you run a company, this is required listening.