An older story but still a good lesson for 21st-century journalists.
I really like this quote:
The bigger issue that may or may not apply in this specific case (I can't decide): Over the past 25 years, being a sports fan somehow flipped from "I believe you" to "I don't believe you until you prove to me why I should believe you." We don't trust anyone any more.
I think you could substitute "sports fan" for many different groups of people these days, most obviously "constituents".