Here’s something no one has stopped to consider: Maybe making movies is too damn expensive. Or rather, far more expensive than it needs to be.
After SOPA and PIPA, Hollywood now looks like a dinosaur, and as out of touch as someone trying to kill the radio or home video cassettes. Venture capital firms are actually now actively looking to fund companies with the aim of dismantling the industry, as the current model of movie making seems outdated. The internet is producing a talented crop of filmmakers working on shoestring budgets, hungry to get themselves noticed.
Perhaps A-list actors do not need multi-multi-million dollar salaries when there are thousands of hardworking amateurs trying to get noticed. Perhaps not every graphic novel and board game needs $100M or $200M thrown at it in order to become a feature film when there are hundreds of creative, original screenplays that get tossed in the trash. Perhaps you don’t need to spend an additional $100M marketing a movie when everyone is fast-forwarding through commercials and has AdBlock on their browsers.
The most baffling thing about the entertainment industry today is that by being so scared of totally collapsing, they are just standing still while the ground under their feet collapses.